SAM Talks – No. 3: Boosting your Business with Online Advertising

Once you have identified your audience and you conduct business online, you are in the perfect position to use online advertising to boost your business. In this session, attendees learned:

• How to understand how much they can reasonably spend on online advertising

• How to use online advertising to make people who have never heard of their businesses aware of their business or brand

• How to use online advertising to persuade followers and fans to purchase from their businesses

Online advertising can be an asset to your business if you take the time to understand it and use it properly. This session helped attendees begin to understand how online advertising can work for them.